How to Win in the Age of AEO: A Two-Pronged Strategy
Authority Funnel Framework.
Success requires a dual focus on what you control (your website) and what you influence (your reputation across the web).
1. Building Your On-Site "Answer Hub"
Your website must become the definitive source of truth for any question related to your product, service, or industry. This goes beyond a simple blog. It means creating a deep repository of content that addresses thousands of long-tail questions.
Comprehensive Product Pages: Detail every feature, use case, and integration.
In-Depth Help Centers: Answer specific "how-to" and troubleshooting questions that users are likely to ask an AI.
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