How to Win in the Age of AEO: A Two-Pronged Strategy
Authority Funnel Framework.
Success requires a dual focus on what you control (your website) and what you influence (your reputation across the web).
1. Building Your On-Site "Answer Hub"
Your website must become the definitive source of truth for any question related to your product, service, or industry. This goes beyond a simple blog. It means creating a deep repository of content that addresses thousands of long-tail questions.
Comprehensive Product Pages: Detail every feature, use case, and integration.
In-Depth Help Centers: Answer specific "how-to" and troubleshooting questions that users are likely to ask an AI.
This Authority Funnel Framework offers a clear and practical roadmap to transform a website from a passive presence into a powerful growth engine. I appreciate the phased approach that prioritizes building trust first, then attracting prospects, and finally retaining clients with transparency and premium service.
How do you recommend balancing content creation for the public “Authority Funnel” versus the private, client-only Wix Groups to ensure both SEO benefits and client satisfaction without overwhelming resources?