SEO Growth Incubator

If you read this post, we expect you completed three-step process for minimum friction:

• Step 1: Apply & Submit Your Growth Assets (5 Minutes)

  • Action: Your journey begins by applying to the Incubator, submitting your foundational growth assets in a secure, pinned thread: your website URL and 1-3 primary competitors.

• Step 2: Receive Your Complimentary Growth Projection Report

  • Action: Our expert team analyzes your assets and delivers a high-level Growth Projection Report directly to you.

• Step 3: The Incubation Kick-Off Call

  • Action: We schedule a collaborative call to review your report and co-author your strategic priorities.

    
    

Now we can focus exclusively on business-critical KPIs, which are grouped into three core performance areas.

Area 1: Competitive Landscape & Market Dominance

This area answers the question: "Are we visibly winning against our direct competitors and becoming the authority in our industry?"

• 1. Share of Voice (SOV):

  • What It Is: A powerful competitive metric calculating your website’s visibility in search results for your most important, high-value keywords, measured directly against the top competitors you identified.

  • Why It's Business-Critical: This is the ultimate measure of market leadership. It moves beyond simple rankings to tell you what percentage of your target market you are capturing online. An increasing SOV directly correlates to taking market share from your rivals.

  • How We Track It: A clear trend graph showing your SOV percentage climbing over time. Our primary goal is to make your line the highest on that chart.

• 2. SERP Feature Ownership:

  • What It Is: A measurement of how often your site is featured in valuable, attention-grabbing search results beyond the standard blue links, such as Featured Snippets, "People Also Ask" boxes, and Image Packs.

  • Why It's Business-Critical: Modern search is a battle for attention. Owning these features establishes your brand as the definitive authority, builds immense trust with users, and often allows you to bypass your competitors entirely. It’s how you dominate the entire conversation around your core topics.

  • How We Track It: A scorecard that tracks the number and type of SERP features you own, showing growth month over month.

Area 2: Audience Growth & Engagement Quality

This area answers the question: "Are we attracting more of the right people, and is our message resonating with them?"

• 3. Non-Branded Organic Traffic Growth:

  • What It Is: The volume of visitors who discover your website by searching for solutions, questions, or services you offer—not by searching for your company name.

  • Why It's Business-Critical: This is the primary indicator of new customer acquisition. It measures your ability to fill the top of your sales funnel with a relevant, high-intent audience that was not previously aware of your brand.

  • How We Track It: A month-over-month and year-over-year growth graph that clearly separates new customer acquisition (non-branded traffic) from brand retention (branded traffic).

• 4. High-Value Content Engagement:

  • What It Is: An analysis of which specific pages and articles are attracting the most valuable organic traffic and how effectively they are engaging that audience (e.g., time on page, scroll depth).

  • Why It's Business-Critical: This data tells us precisely what your audience values. It allows us to make data-driven decisions on where to invest your content budget for maximum impact, creating more of what works and improving what doesn't.

  • How We Track It: A ranked table of your top-performing organic landing pages, showing the traffic and engagement metrics that matter for each.

Area 3: Revenue & Business Impact

This is the bottom line. This area answers the question: "Is our investment in this partnership generating tangible, profitable results?"

• 5. Organic Goal Completions:

  • What It Is: The total number of valuable actions (e.g., demo requests, contact form submissions, phone calls) taken by visitors who arrived from organic search.

  • Why It's Business-Critical: This directly connects our SEO activities to your sales pipeline. We track not just the volume of traffic, but its quality and its ability to convert into tangible business inquiries and qualified leads.

  • How We Track It: A clear trend line showing the monthly volume of organic conversions, allowing us to measure the direct impact of our strategic improvements.

• 6. Lead-to-Revenue Attribution (Advanced):

  • What It Is: For partners with an integrated CRM, we track the journey from an organic search click all the way to a "closed-won" deal.

  • Why It's Business-Critical: This is the ultimate proof of ROI. It allows us to calculate the precise Cost Per Acquisition (CPA) from our SEO program and demonstrate a definitive, dollar-for-dollar return on your investment, proving the program's profitability to your entire organisation.

  • How We Track It: Custom reporting that integrates data from your website analytics and CRM system to provide a closed-loop view of performance.